AI Insights · Timothy · July 2024
Q2 2024 iOS Fitness & Weight Loss Apps Performance in the US
Discover the latest trends in iOS fitness and weight loss app performance for Q2 2024 in the US. Sensor Tower's data showcases user engagement and financial metrics for the top 5 apps in the category.
As we look back at the second quarter of 2024, the fitness and weight loss category on iOS in the United States has witnessed varying levels of user engagement and financial performance. Sensor Tower's detailed analysis provides an overview of the top 5 contenders in this space.
Strava: Run, Bike, Hike experienced a steady increase in revenue, peaking at around $4.4M in early May, with a subsequent dip and then a consistent trend around the $3.5M mark. Downloads for the app showed a peak of around 2.2K in mid-April, followed by a general downward trend to 1.6K by the end of June. Active users remained relatively stable, with a slight increase from approximately 24K to 25K weekly.
MyFitnessPal: Calorie Counter also saw fluctuations in revenue, with notable peaks at $1.9M in early April and $2.4M in early June. Downloads initially rose to 1.4K in the second week of April, but overall showed a downward trajectory, ending at around 1K. Weekly active users started strong at 47K and saw a high point of 50K in mid-May, before slightly decreasing to approximately 48K by the quarter's end.
For JustFit: Lazy Workout & Fit, revenue trends were varied, with a peak of $1.9M in the second week of April and another rise to the same figure in early June. Downloads peaked at 2.1K in mid-April but then generally declined, ending the quarter at around 800. Active users saw a peak of 4.6K in mid-April, with a slight decline to around 4K by June.
BetterMe: Health Coaching showed a more consistent revenue pattern with minor fluctuations, peaking at $1.7M in late April. Downloads were at their highest at 533 in late April, with a downward trend to just over 300 by the end of the quarter. Active users decreased from approximately 2.5K at the start of April to 1.7K by the end of June.
Lastly, Wikiloc Outdoor Navigation GPS saw its revenue peak at $1.7M in late April, with overall slight fluctuations throughout the quarter. Downloads reached a high of 664 in the third week of April before declining to around 340 by the end of June. The number of active users peaked at 1.7K in the same week, with a gradual decrease to 1.4K.
For more in-depth insights into the performance of fitness and weight loss applications on iOS, Sensor Tower offers comprehensive data and analysis.
